The logo should be able to work both in horizontal and vertical formats.
Ask yourself; is a logo still effective if: One way around creating a versatile logo is to begin designing in black and white only.
This allows one to focus on the concept and shape, rather than the subjective nature of colour.
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A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. It does convey a very important design consideration.
There are five principles that you should follow to ensure that this is so…While in college in the mid-70′s an instructor introduced me to the K. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client.
Principle of design; which translates to: Keep It Simple, Stupid.
A refined and distilled identity will also catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or in any other vehicle used for advertising, marketing and promotion.
Remember, the basis of the hugely effective international branding for the world’s largest shoe manufacturer is a very simple graphic swoosh.
~ Jeff Fisher Following closely behind the principle of simplicity, is that of memorability.
An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.