You can’t get into website optimization without it leaking into the rest of your life. At Conversion Sciences, we obsess about optimization and the affect on our lives is interesting.We tally the coffee orders of those in line ahead of us to help with your decision.We leave the house at the EXACT same time each day when trying alternative commutes. We do a quick evaluation of the speed of the grocery store checkout people before choosing a line. We see this as an opportunity to introduce landing page concepts to a broader audience.
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Landing page optimization makes the accountant smile. I would like to invite you into the world of optimization obsession by introducing you to a new series of blog posts coming your way: Optimize My Dating Life.
Subscribe to this Series We asked Megan – one of our Conversion Scientists – to document an optimization project in which she applies everything she knows about increasing conversion rates to her online dating profile.
Ultimately, a dating profile is nothing more than a lead-generating landing page, so it’s just waiting to be optimized.
A dating profile certainly serves a specific purpose.
And you’ve probably visited a landing page with a design that was absolutely beautiful. But for the life of you, couldn’t figure out what you were being asked to do.
We will be attempting to make our little project as scientific as possible so that you will be better able to incorporate our successes (and avoid our failures) in your own landing pages.
Megan will be creating a few different dating profiles, and we will attempt to isolate the actual written content of her profile and her user pictures.
okcupid tries to match people based on a series of questions, what each person is seeking by using the service, and location, and we will be keeping all of this information the same across all of the profiles so that she has a greater chance of showing up in the same searches for the same people.
You know what that purpose is, but do the people who visit your profile?
You’ve undoubtedly heard horror stories at happy hours from your single friends, or maybe you have a few stories of your own.
Misunderstandings occurring as a result of a miscommunication on a dating profile.